On February 12, the Annual Commendation Congress of Jiangsu Enjoy Better Technology Group Co., Ltd., themed “Create Extraordinary Achievements, Embark on a New Journey with AI”, was successfully held. Xiao Junfang, Chairman of Enjoy Better Group, delivered a keynote speech entitled Do the Right Things and Win for Another 18 Years, setting the course for the Group to march toward the “10-billion-yuan goal”. Ai Bo, General Manager of Enjoy Better Group, elaborated on the “Six-in-One” ecological strategy in detail, charting a clear path for high-quality development.
18-Year Review: Steering Steadily Forward Amid Challenges
At the beginning of the conference, Ai Bo, General Manager of Enjoy Better Group, delivered a keynote speech titled Intelligence Drives 2026, Unfolds a New Blueprint, summing up four key words for 2025: organizational renewal, capability evolution, scenario breakthrough, and ecological integration.
Having deeply rooted itself in the silver-haired industry for 18 years, every step of Enjoy Better Group has been firm and solid—from renting office space to building its own Cloud Valley Building, from a tiny spark to a united team of thousands:
Currently, the Group has more than 2,000 employees and gathered over 300 top domestic and foreign experts including Nobel laureates. It has served a total of more than 26 million member families and taken the lead in hosting industrial summits. In 2025, it was awarded the title of “China’s No.1 Brand of Health Services for Silver-Haired Users” and became the “10-billion-yuan chain leader in the silver-haired economy” cultivated and developed under government contract. Driven by internal vitality, the Group has promoted innovations in digitalization, marketing, IP building and other aspects, and advanced the “Four-Comprehensive” business model covering full-category development, omnichannel marketing, and global coverage and internationalization.
Strategic Positioning to Drive High-Quality Development
Standing at the new starting point for the next 18 years, Xiao Junfang, Chairman of Enjoy Better Group, stated that facing the wave of development in the silver-haired economy, the Group will “simplify and refocus” in the next 18 years, focusing on building three core competencies: product brand power, content planning power and member service power.
2026 will be a key node for Enjoy Better Group as the “Year of Core Competence Construction”. Starting from user needs and taking AI innovation as the engine, the Group will focus on the Six-in-One ecological strategy of “comprehensive digitalization, full-category integration, full-life-cycle operation, global coverage, omnichannel reach and full-link connection”, stepping into a new stage of higher-quality and sustainable development.
A New Journey Has Begun
From a “10-million-scale” to the “10-billion-yuan goal”, as a leader in China’s silver-haired economy, Enjoy Better Group continues to rely on core competencies as support, empower a better life with professional services, advance hand in hand with the times and partners, and inject the “Enjoy Better Strength” into the high-quality development of China’s silver-haired economy.
