On October 24, 2025, warmth converged at Nanjing Enjoy Better Cloud Valley Building, where the 12th Large-scale Public Welfare Health Run of Enjoy Better Group themed “Books Warm Young Hearts, Dreams Illuminate the Journey” and the public welfare donation activity “Love Across 2000 Kilometers” were held with sincere affection. As the core public welfare IP of Enjoy Better Group that has been deeply cultivated for 12 years, this event was hosted by Enjoy Better Group in conjunction with Jiangsu Enjoy Better Health Charity Foundation, and co-supported by Nanjing Fuzhong Public Welfare, Nanjing Sail Capital Asset Management Co., Ltd., and the School of Energy and Power Engineering of Nanjing Institute of Technology. Integrating the concept of health with the mission of public welfare in depth, it attracted the participation of CPPCC members, enterprise employees, public welfare volunteers, as well as teachers and students from Southeast University, Nanjing Institute of Technology and other universities. With practical actions, it built a bridge of love spanning mountains and seas, demonstrating the brand essence of Enjoy Better Group of “Pursuing Goodness through Public Welfare, Prioritizing Responsibility”.
12 Years of Public Welfare Long-distance Run:
Creating a “Run-Donation Linkage” Mechanism to Root Love in the Enterprise’s DNA
Since the first Public Welfare Health Run, Enjoy Better Group has persisted for 12 years in converting “sports value” into “public welfare power”, and has always adhered to the core mechanism of “For every kilometer you run, we donate 1 yuan”. Up to now, the cumulative running mileage of the 12 sessions of the event has exceeded 100,000 kilometers. This persistence of “doing public welfare with every step” has not only become an important part of Enjoy Better Group’s corporate culture, but also built a public welfare model that all employees can participate in and experience throughout the whole process.
From Material Assistance to Spiritual Nourishment:
Deepening the Connotation of Public Welfare with Dual Donations of “Books and Warm Winter Supplies”
Different from the single form of traditional public welfare donations, on the basis of continuing material assistance, this event further expanded the dimension of spiritual nourishment to realize the dual support of “material + spirit”. During the donation ceremony, Jiangsu Enjoy Better Health Charity Foundation donated 1,000 sets of warm winter clothes to rural primary schools in Yongsheng County and Nanhua County of Yunnan Province in a targeted manner, solving the winter warming needs of children in mountainous areas; Nanjing Sail Capital Asset Management Co., Ltd. (Sail Capital (Nanjing Jiangning) Outlets) donated 1,000 exquisite picture books, providing extracurricular reading resources for the children.
More profoundly, the event specially set up a “CPPCC Members Recommend Books” session. Ai Bo, member of the Jiangning District CPPCC, founder and general manager of Enjoy Better Group, combined with his own reading experience, recommended the classic book The Ordinary World and shared his reading insights: “We hope these books can let the children feel the power of knowledge, see a bigger world in ordinary life, and plant the seed of the dream of ‘pursuing extraordinariness’ in their hearts.” This “spiritual gift”, together with a thousand picture books and a thousand sets of winter clothes, crossed 2000 kilometers, not only bringing winter warmth to children in mountainous areas, but also lighting up their growth path with the fragrance of books, reflecting Enjoy Better Group’s dual pursuit of “depth” and “warmth” in public welfare.
Multi-party Collaboration to Build a Public Welfare Ecosystem:
Gathering the Joint Force of Social Public Welfare with Brand Appeal
A major highlight of this event is that Enjoy Better Group gave full play to its brand influence, linked multiple forces such as the CPPCC, universities and enterprises, and built a public welfare ecosystem of “government-enterprise-university-community” coordination. The event specially invited teachers and students from Southeast University and Nanjing Institute of Technology to participate. At the event, Peng Long, Deputy Party Secretary of the School of Mechanical Engineering of Southeast University, clearly stated that he would go to Nanhua County of Yunnan Province to take a temporary post the next month, and at that time, he would personally participate in the delivery of love materials to ensure that the warmth from Nanjing was accurately handed over to the children.
Sun Yutong, Deputy Secretary-General of Nanjing CPPCC, also spoke highly of this event: As the initiator, Enjoy Better Group has demonstrated the enterprise’s sense of responsibility with 12 years of public welfare practice. The CPPCC Contact Group of Jiangning Development Zone has innovatively linked CPPCC members at the urban and district levels, making the performance of CPPCC duties truly take root in the fertile soil of the people, demonstrating the sense of responsibility of CPPCC members in the new era, and making the connection between CPPCC members and people from all walks of life more warm and effective.
Focusing on Rural Revitalization:
Ensuring the Steady and Far-reaching Development of the Public Welfare Path with Long-termism
Just as the concept conveyed by the event theme “Books Warm Young Hearts, Dreams Illuminate the Journey”, the public welfare path of Enjoy Better Group is not only a short-term action of “sending materials and offering love”, but also a long-term cause of “building dreams and supporting growth”. From the persistence of 18 years of public welfare to the adherence of 12 years of Public Welfare Health Run, Enjoy Better Group has always taken enterprise strength as a fulcrum to leverage more social resources to participate in public welfare, making “responsibility” the core competitiveness of the brand and “love” the emotional bond connecting enterprises and society.
Although the opening ceremony of the Public Welfare Health Run has come to an end, the transmission of love 2000 kilometers away has just begun. In the future, Enjoy Better Group will continue to take the Public Welfare Health Run as a carrier, deepen the integrated model of public welfare, health and education, let the concept of “Books Warm Young Hearts, Dreams Illuminate the Journey” influence more people, and write a new chapter of public welfare cause in the new era with enterprise responsibility.